The Happiness Wage

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A fashion collection created using an anti-growth financial model that tracks every aspect in the making and selling a collection of clothing, but for a fixed sum of money - the wage at which happiness peaks.

The economic engine of fashion relies on a volume model of production to achieve profits. One of the largest industries in the world, billions of garments are produced every year that often go unsold and unworn. The financial incentives of nearly every part of the fashion system (from textile production to marketing) is oriented towards this volume model of business. In the same way that it is cheaper for us to buy a new sweater than to mend the one we have, it is less expensive to order 3,000 size tags even if only 20 are needed.